Contact Relationship Manager (CRM)-Touch Types refers to communications that have been made to contact within the CRM whether they be leads in clients your referral sources or your vendors or even the companies These touches get recorded by the person who did it to who it was for
Click CRM
Click Touches
Then you will see Date a touch was made, What client/vendor/company it to was,Who made the touch, Type of touch and Quality.
Quality lets you know how happy the client is with our company
To customize these touches-
Go to Owner Settings
Then click System Settings
Click on the Drop down and choose Touch type
Click on Touch type
Here you can see what all "Touch Types" are
To edit one click on 
Edit information inside "Touch Type"
To create a new Touch Type
Click 
Create Touch Type
Add Name
Toggle on Active
Touch quality
When finished Click Create
To see the Inactive ones we would toggle on